Job searching often feels like an epic journey with numerous twists and turns that keep you up at night. Enough with the circling around; it’s time to end your intermittent job hunt and establish some real, actionable initiatives.
The five P’s of marketing—product, pricing, promotion, place, and people—serve as its strategy. The P words for job searching are positioning, process, and persistence, with presentation and personality coming in close second and third. All of the above make up the finished product, which is you. Let’s examine the planning and implementation of this job-search strategy.
5 P’s of Job Hunting
- Positioning
Determine what makes you useful to a company before you start applying for employment. This entails developing a distinctive value proposition that distinguishes you from other job searchers in your industry. Your value will vary depending on the position you’re seeking for. Consequently, pay attention to the qualifications specified in the job description before determining whether your qualifications and experience qualify you for the position.
- Process
Job searching is tactical. Focus on opportunities at firms you respect rather than applying to dozens of job advertisements. Additionally, the more you and the organization align, the more likely the employer will be interested in you. Make a list of the companies you want to work for, then do your research. Learn about these businesses’ objectives, rivals, and areas of expertise. You’ll get the information you need to impress a hiring manager if you do this.
- Persistence
Even elite talent may spend up to a year looking for a job (or more, depending on how competitive the market is) before receiving an offer. You, therefore, need a lot of stamina to push through a job hunt.
How do you keep motivated? To feel progress in your job hunt, set small, attainable goals. For instance, a realistic objective would be attending at least one networking event monthly. This would help you develop meaningful connections with people in your sector, and you might use these connections to help you get job interviews.
- Presentation
Having an elevator speech ready to present during job interviews is one of the finest methods to convince a potential employer that you are worth hiring. Don’t just claim that content marketing is one of your greatest strengths if you work in marketing, for instance. Instead, offer to increase the blog traffic to their website, detail how you would do so, and then share the story of the time you quadrupled a company’s traffic in a year.
The best way to become comfortable with your delivery is to practice your pitch in front of a mirror. Take a video of yourself to capture your body language better. Your nonverbal cues—particularly your posture, tone of voice, eye contact, and hand motions—are quite important during a job interview.
- Personality
While you’re busy looking for a job, keep in mind that employers are also looking for employees. By demonstrating to interviewers, you can make yourself an appealing target. After all, no one makes hiring decisions solely based on qualifications, which is why many employers request a personality profile from job applicants. So connect some of your personality traits to the job you are applying for.
