Google’s Monopoly on Android TVs Ends in India: What It Means for Consumers and TV Makers
New Delhi:
In a landmark decision that could reshape the smart TV industry in India, Google will no longer have exclusive control over the operating system and app store on Android TVs. The ruling, passed by the Competition Commission of India (CCI), calls out Google’s dominant position and mandates major changes in how Android TV services are offered in the country.
Why Google Faced Action
India, one of Google’s largest markets globally, has seen widespread use of Android TVs powered by Google’s operating system and bundled with the Google Play Store. According to the CCI, Google’s practice of pre-installing its OS, app store, and other related apps under a strict distribution agreement amounted to abuse of its dominant position.
The case was initiated by two Indian antitrust lawyers, leading to a detailed investigation. Findings revealed that Google’s policies created roadblocks for other companies trying to offer alternative or customized versions of Android for smart TVs in India.
The Settlement and What Changes Now
Following the CCI’s intervention, Google submitted a settlement proposal. As part of the agreement:
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Google will offer a standalone license for Play Store and Play Services for smart TVs in India.
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These services, previously bundled for free, will now come with a licensing fee.
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TV brands and manufacturers are no longer obligated to use Google’s Android OS.
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Google is required to inform all its Android TV partners in India that they are free to choose any open-source operating system.
In addition, the CCI imposed a penalty of $2.38 million on Google as part of the settlement.
What This Means for Consumers
Consumers will now have more choices when it comes to buying smart TVs. However, they will also need to be more informed. Since brands can now opt for different operating systems and app stores, not all TVs will run Google’s Android OS or include the Play Store by default.
Popular apps may not be available on every app store. As of now, Google Play and Amazon’s App Store offer the widest selection. These platforms are also preferred for their data security and smooth user experience. On the other hand, lesser-known platforms may lack some of these advantages.
If you’re planning to buy a new smart TV, it’s important to check the OS and app store in advance. Features, app availability, and performance can vary depending on the software used.
Impact on TV Manufacturers and Brands
TV brands that previously depended on Google’s software ecosystem now have the flexibility to explore other options. They are no longer bound to pre-install Google apps or services. While this ruling currently applies to smart TVs, the CCI has indicated that similar action could extend to other devices in the future.
Brands such as Sony, Hisense, Panasonic, TCL, Motorola, Nokia, Toshiba, Sharp, and Philips have traditionally used Google’s Android OS. Whether they will continue doing so or explore alternatives remains to be seen.
The Bigger Picture
This development marks a turning point in India’s digital consumer electronics market. With more freedom for manufacturers and more choice for consumers, the smart TV segment is set to become more competitive, open, and diverse.
